Delightfully different data-driven digital marketing for small and growing businesses
Digital Marketing Consultancy
Hi my name is John Luck, welcome to my side hustle! Having worked for over a decade running digital and marketing operations for some of the UK’s largest employers in the pharmaceutical, property, facilities and healthcare as well as technology start ups I have seen the good bad and ugly of marketing teams and campaigns.
In my time I have worked with a lot of agencies as an in house marketer and I got frustrated! Firstly with the short term nature of everything. The lack of understanding on how success should be tracked and reported. The lack of accountability when targets are missed. Then getting sold one thing by an experienced consultant that is then implemented by a junior employee.
As an organisation you need a partner that can advise you on the things that matter quotes generated and revenue or brand awareness amongst your target demographic. platforms, channels and strategies for long term growth. I have seen agencies time and again only concerned with extracting maximum payments from you. Bidding with you for project after project without a thought of a long term plan.
The model of running project after project with the goals changing every time works for agencies, but it is not best for you and your business.
By taking myself out of team and working as a freelancer I was able to escape company politics and to focus on growing the businesses without worrying about internal politics and complications. Using the same techniques that I had been honing within large organisations I have been able to achieve growth of 40% YoY for small businesses.
This is my side hustle, I do this to get results that I can be proud of and I am happy to give you advice and not every conversation has the goal of needing to win business. For me there is not this pressure.
Digital strategies for long term profitability
Improving profitability is the main goal for your marketing. Finding ways to generate sustainable new business is a mixture of capturing and creating demand.
Creating purposeful web content that really converts is the best place to start. Then using high intent channels like PPC and creating a strategic framework for SEO to be successful is part of your long term plan
Rest assured that throughout any work undertaken you will stay in control of your marketing data. Using analytics and tag management to measure everything that you do digitally to ensure that where you are capturing demand; you will own the data collected.
When you control the data all success can be repeated by following the same processes. Set up the kind of recurring processes that will get you more customers.
Customer acquisition support from Lucky Promotion
Learn to convert in inbound channels but also to get better returns from your awareness channels. I can train your teams to get better value from your marketing. Create more opportunities for your prospects to connect with you.
Use digital campaigns to ensure that your business is getting in front of the right people but also develop something that is clear and differentiated in your market to stand out from the crowd..
Learn to construct bespoke digital marketing strategies around your website in to deliver the 3 P’s:
Predictability in Pipeline and Profitability.