So let me break this down into three parts to make it easy. There are three costs that you need to pay when it comes using paid ads:1.) Platform fee… Read the rest

The benefit of creating a category versus being an “also ran” in a popular segment It is something that I see often in the content that is produced by marketers… Read the rest

I felt compelled to write this article as so many people have the wrong idea about the way that email marketing works and how it can benefit your business. This… Read the rest