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What is dark social?

Leave a Comment / small business / By John Luck
Dark social is the name given to the conversations that people are having that are not visible to attribution software at all. These conversations could be in messaging apps like… Read the rest

How much does PPC (paid advertising) cost with an agency?

Leave a Comment / small business / By John Luck
So let me break this down into three parts to make it easy. There are three costs that you need to pay when it comes using paid ads:1.) Platform fee… Read the rest

Be particular rather than popular

Leave a Comment / small business / By John Luck
The benefit of creating a category versus being an “also ran” in a popular segment It is something that I see often in the content that is produced by marketers… Read the rest
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  • What is dark social?
  • How much does PPC (paid advertising) cost with an agency?
  • Be particular rather than popular
  • Strategic email marketing for B2B companies
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