Dark social is the name given to the conversations that people are having that are not visible to attribution software at all. These conversations could be in messaging apps like… Read the rest

So let me break this down into three parts to make it easy. There are three costs that you need to pay when it comes using paid ads:1.) Platform fee… Read the rest

The benefit of creating a category versus being an “also ran” in a popular segment It is something that I see often in the content that is produced by marketers… Read the rest