Category strategy

Brand awareness is strategic (or you’re doing it wrong)

A mistake that I made in the past was to focus solely on performance. My job is all about measurement and, therefore, performance focussed campaigns are the easiest for me… Read the rest

Purposeful web content and customer journey planning

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Often content is created by marketers that misses the mark. In my experience one of the main problems is a lack of purpose. Content should be focussed… Read the rest

Take back control of your marketing reports

If you are anything like me, you want to be in control of your marketing. This goes for the marketing reports that I produce. When reporting the performance of digital… Read the rest
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