Category strategy
A mistake that I made in the past was to focus solely on performance. My job is all about measurement and, therefore, performance focussed campaigns are the easiest for me… Read the rest
Often content is created by marketers that misses the mark. In my experience one of the main problems is a lack of purpose. Content should be focussed… Read the rest
If you are anything like me, you want to be in control of your marketing. This goes for the marketing reports that I produce. When reporting the performance of digital… Read the rest