Tag small business

Take back control of your marketing reports

If you are anything like me, you want to be in control of your marketing. This goes for the marketing reports that I produce. When reporting the performance of digital… Read the rest

3 reasons your marketing segmentation does not work!

Segmentation and categorisation of website content is the point where creative marketing collateral is fitted into a data structure. In order for it to be successful a focus on the… Read the rest

Small business marketing in a lockdown

It is a strange time to be a marketer right now. But like with all times of uncertainty it brings opportunities for those agile enough to react to it.
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