strategy
Take back control of your marketing reports
If you are anything like me, you want to be in control of your marketing. This goes for the marketing reports that I produce. When reporting the performance of digital… Read the rest
3 reasons your marketing segmentation does not work!
Segmentation and categorisation of website content is the point where creative marketing collateral is fitted into a data structure. In order for it to be successful a focus on the… Read the rest