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Link tracking and UTM parameters

If you are someone that has read much of the content on this site, you may have noticed a theme. Tracking, measurement and driving people back to your website. Tracked… Read the rest

Purposeful web content and customer journey planning

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Often content is created by marketers that misses the mark. In my experience one of the main problems is a lack of purpose. Content should be focussed… Read the rest

Your website serves no purpose! (4 reasons why a website can become pointless)

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So people often approach me to manage their digital marketing campaigns. I am always willing to help where I can but often the place that I can… Read the rest
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