Tag strategy

Brand awareness is strategic (or you’re doing it wrong)

A mistake that I made in the past was to focus solely on performance. My job is all about measurement and, therefore, performance focussed campaigns are the easiest for me… Read the rest

Link tracking and UTM parameters

If you are someone that has read much of the content on this site, you may have noticed a theme. Tracking, measurement and driving people back to your website. Tracked… Read the rest

Purposeful web content and customer journey planning

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Often content is created by marketers that misses the mark. In my experience one of the main problems is a lack of purpose. Content should be focussed… Read the rest
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